

Benefits to Cars24
• Petrol pumps hoardings gets 24/7 exposure to passengers, pedestrians and motorists and reach out to almost 1 Million people per day.
• Cost effective medium.
• Uncluttered atmosphere and media spaces.
• Elongated exposure to media spaces due to waiting lines.
• Product display of Cars24 at petrol pumps so that right target group either experience or book it from the same spot to generate more revenue for them.
•Segregated clients of SEC A – B individuals.
Why Outdoor Advertising with Moksh Promotions Ltd.?
We create hoardings that impact, engage, and compel action from potential customers. The Outdoor Advertising industry in India is witnessing massive growth—evolving from conventional methods to adopting the most contemporary tools, technologies, and techniques. Moksh Promotions Ltd. has effectively extended advertising messages to people on the move and in transit, thanks to innovations in Petrol Pump Advertising and other formats.
Meanwhile, outdoor advertising on billboards and emerging opportunities are rapidly mushrooming across cities, towns, and even villages of India, adding to the media landscape.
Background of CARS24
Founded in 2015, CARS24 is a tech-enabled disruptor in the used car market. Today, it is India’s largest platform for buying and selling used cars, with a strong presence in more than 75 major cities across the country. Unlike conventional methods such as classifieds, CARS24 uses a unique business model that delivers the best price in the fastest possible time—supported by expert assistance from start to finish.
From a single office to over 207 branches nationwide, CARS24’s growth is a testament to its people—the real owners of the business, who are passionately solving a real and widespread consumer challenge.
What We Offered to CARS24
Moksh Promotions Ltd. identified Petrol Pump Advertising as a powerful and emerging branding opportunity in the media space. Every day, thousands of vehicles stop at fuel stations, making them high-footfall zones. This makes Petrol Pump Advertising an ideal channel for brands like CARS24 to reach their target audience with precision and frequency.
Such advertising is especially valuable in suburban or semi-urban areas, where traditional outdoor advertising like billboards is limited or absent. Petrol pump displays offer uninterrupted visibility and constant engagement with consumers during fuel stops.
Outcomes
The operational revenue of CARS24 saw nearly 60% growth in FY 2017–18, driven in part by effective regional campaigns.
Sales increased by 60% in specific areas where Petrol Pump Advertising hoardings were executed by Moksh Promotions Ltd.
A remarkable ROI of 99.9% was achieved through petrol pump branding efforts.
As per internal assessments and market surveys, Petrol Pump Advertising proved to be the most effective branding strategy for CARS24. This success has led other clients to show interest in similar B2B, B2C, and C2B advertising and activation solutions through fuel station platforms.
• ROI was 99.9%.
• As per our management and their market survey that petrol pump branding was a best option for Cars24 where other clients also want to use the same platform for their B2B B2C C2B branding and activation requirement.




