Benefits to Cars24
• Petrol pumps hoardings gets 24/7 exposure to passengers, pedestrians and motorists and reach out to almost 1 Million people per day.
• Cost effective medium.
• Uncluttered atmosphere and media spaces.
• Elongated exposure to media spaces due to waiting lines.
• Product display of Cars24 at petrol pumps so that right target group either experience or book it from the same spot to generate more revenue for them.
•Segregated clients of SEC A – B individuals.
Why Outdoor Advertising with Moksh Promotions Ltd.?
We create Hoardings that affect, engage and compel action of potential customers. Outdoor Advertising industry in India is growing significantly today from conventional to the most contemporary tools, technologies and techniques. Moksh Promotions Ltd has been able to take the advertising messages to the audience on the move and in transit. On the other hand Outdoor advertising on billboards & other opportunities are mushrooming everywhere in the cities, towns and even village of India.
Background of cars24
Founded in 2015, CARS24 is a tech-enabled used cars disruptor. It is India’s largest platform for buying and selling used cars with presence across more than 75 major cities in India. Unlike conventional buying & selling methods such as classifieds, our unique business model offers you the best price in the fastest possible time with expert assistance from start to finish.
Since our inception, we have come a long way – from one office to more than 207 branches across 75+ major cities in India. CARS24 is defined by its people – the owners of the business! We are a team of exceptionally driven, capable people solving a real consumer problem.
What we Offer to cars24?
Petrol/Fuel Pump Advertising is an emerging branding option in the media space. Every day, countless automobiles visit fuel stations. This high foot-fall has made Petrol Pump Advertising a key branding space for a bevy of advertisers and brands. Petrol pump advertising displays can often be found in areas with little or no traditional outdoor advertising such as hard to reach suburban areas with limited billboard availability.
Outcomes
• The operational revenue of Cars24 grew nearly 60% in the financial year 2017-18, but expenditure rose at a similar pace to keep the used cars portal in the red. Gurugram-based.
• Sales increased 60% in a particular region where petrol pump hoardings were engaged by Moksh Promotions Ltd.
• ROI was 99.9%.
• As per our management and their market survey that petrol pump branding was a best option for Cars24 where other clients also want to use the same platform for their B2B B2C C2B branding and activation requirement.
